When it comes to optimising your eCommerce site for search engines, SEO is a crucial part of ensuring visibility, driving traffic, and ultimately increasing sales. While it may seem tempting to handle SEO yourself—especially if you’re a small business owner or entrepreneur—hiring a dedicated eCommerce SEO agency can offer significant advantages. Here’s why outsourcing your SEO to professionals is often the better choice over attempting it yourself.
Expertise and Experience
SEO is a complex and ever-evolving field. From keyword research and on-page optimisation to link-building and technical SEO, a lot goes into achieving high rankings on search engines. By using tailored SEO solutions for ecommerce, you’re tapping into the expertise of professionals who specialise in optimisation. These agencies have a deep understanding of the best practices, trends, and strategies to help your eCommerce store thrive in competitive markets.
An agency will be up-to-date on the latest algorithm changes and how they affect SEO rankings, meaning you can rely on their knowledge and experience to get the best possible results. DIY SEO, on the other hand, can often result in mistakes or outdated tactics that could hurt your rankings in the long run.
Time-Saving and Focus on Your Business
SEO is time-consuming, requiring ongoing effort to optimise your website, create content, build links, and monitor performance. As a business owner, your time is valuable, and trying to manage SEO on top of other tasks can quickly become overwhelming. Hiring an SEO agency frees up your time to focus on growing and running your business, while professionals handle the technicalities of SEO.
An agency also handles the continuous adjustments and analysis needed for SEO, ensuring your strategy is always on track. If you were to DIY, you’d likely spend hours researching, testing, and troubleshooting without being able to focus fully on your eCommerce store’s day-to-day operations.
Access to Advanced Tools and Resources
SEO agencies have access to premium tools that are often costly for individuals to purchase. These tools help with keyword research, competitor analysis, backlink tracking, site audits, and more. Agencies leverage these tools to gather data, analyse trends, and create more efficient strategies for improving rankings.
When doing SEO yourself, you may rely on free or less sophisticated tools, which can limit the accuracy and scope of your efforts. An agency, with its arsenal of powerful resources, can ensure a more thorough and effective SEO strategy for your eCommerce site.
Proven Track Record of Success
A reputable eCommerce SEO agency will have a proven track record of success. They will have case studies or testimonials from other clients showcasing the results they’ve achieved—whether it’s boosting organic traffic, increasing sales, or improving search engine rankings. These agencies know what works and have refined their processes over time.
In contrast, as a DIYer, you may not have the experience to implement the most effective strategies or identify what works best for your particular eCommerce business. This can result in slower or less impactful results.
Reasons Why Discovery Calls Are So Important
Have you always thought of discovery calls as just a formality? Note that this is one of the best opportunities you have during the hiring process and you can gain a wealth of information when you take advantage of this opportunity. We’re talking about the ability to make the best hiring decision for your business and reach your goals. Let’s take a look at why discovery calls are so important.
Evaluate their Experience
There’s only so much information you can get from an agency’s website. For example, you might know that the team have years of experience, but you want more details on what this has involved. This way, you can make sure they’re the right fit for your business and can provide the expertise you’re looking for. Therefore, a discovery call is a chance to learn about their experience in more detail.
Share Your Business Goals
Don’t forget that it’s not just information from the agency you want to find out. You also have the chance during a call to share what you want to achieve with your business. This is important so that the agency can understand what you’re looking for and whether they have the right capabilities. So, you can go into detail about what you want and see if the team are accommodating.
Ask Difficult Questions
Remember that this is your opportunity to test the team. You can make sure that you trust them and that they know what they’re doing. So, you can ask difficult questions to see what their answers will be. This allows you to evaluate whether they’re the right people and if you can rely on them to take care of your business goals.
Conclusion
While it may be tempting to take on SEO yourself, hiring an eCommerce SEO agency is often the more effective, efficient, and results-driven option. With their expertise, access to advanced tools, and ability to create comprehensive strategies, an agency can optimise your website and drive traffic in ways that would be challenging to replicate on your own. If you’re serious about scaling your eCommerce business and achieving sustainable growth, investing in professional SEO services is one of the best decisions you can make.
