To keep humidity levels consistent, rotate your cigars in the humidor. Those closer to the humidifier might get more moisture than the ones further away, so rotating them helps spread the moisture evenly. This easy step prevents the cigars from drying out too much or getting too damp.
Rotating is key, especially if you have a large collection or when you add new cigars. Taking good care of each cigar maintains its quality and improves the smoking experience.
Invest in a Mobile Responsive Website
The first thing many new customers will do when considering purchasing from a new store is look up the brand on their phone. Invest in a mobile-responsive website. Ensure it’s easy to navigate, aesthetically aligned with your marketing, and adopts the same tone as your customer.
Your website should also be fast-loading and, should you decide so, potentially sell products online. If you are committed to bringing customers in-store, consider allowing customers to order and buy products online but ultimately pick up in-store.
Price Adjustments Done Digitally
Price cuts will always get attention, but brands can only sometimes cut the cost of products and services and expect to make a profit. There are dozens of pricing tactics, some of which lean heavily on technology, such as offering after-pay, bundle deals, subscription models, inventory clearance online, buy-online-and-pick-up-in-store, offering price cuts with a store membership, and more.
Especially during strong sales holidays and seasons, such as Black Friday, evaluate your prices. A temporary cut may be more than the makeup based on the number of customers brought in and if repeat purchases are made in the coming months.
Utilize Digital Signage Software
Digital signage can do amazing things for brand marketing. It enables businesses to showcase special offers and information, provide relevant and useful information about products, and enhance the visual appeal of their stores. Digital signage software allows a brand to update content remotely and easily.
Content can be scheduled or rotated depending on the time of day or time of year. Coordinating multiple digital screens throughout a retail store or using multiple displays as one cohesive video wall is possible.
Launch a Digital Loyalty Program
A loyalty program is built on the data-backed concept that new customer acquisition is more expensive than retaining an existing customer. Reward repeat customers with a digital loyalty program, providing perks, incentives, and discounts.
Some brands use a points-based program that rewards users with specific points per purchase. These points can then be redeemed for free products. Loyalty programs can be customized to offer each participant exclusive deals on their profile.
Harness All Your Data Analytics
Marketers typically associate data analytics with digital marketing, i.e. websites, social media, etc. Analytics can also be culled from in-store activity, tracking customer movement in-store, products coming off the shelf, and more.
Through automated data collection and the following analytics, a brand can learn a lot about the customers they are receiving and how to market to them based on habits and behaviours. In addition to forecasting customer needs, analytics is also a way to judge whether existing marketing strategies work for you.
Keep Active on Social Media Platforms
Treat social media as an interactive space to engage with customers and non-customers alike. Connect, build relationships, and create conversation. Set aside a budget for targeted social ads, even small ones. Post unique content with images and video that you can repurpose elsewhere in your marketing campaigns and in-store with digital signage software.
Jump on board with hashtags. Ask users questions. Throw up a contest or giveaway to get users excited. Many social media marketing strategies can generate clicks and brand awareness.
Implement Gamification In Some Way
With AI, smartphones, and customers deeply ingrained in the digital, gamification has become popular. This can involve simple quizzes and throwback games. Gamification is often more developed, hosting contests, challenges, and basic games on a website, app, or in-store through digital signage software. It can be chess, checkers, tic-tac-toe, trying to shoot a hockey puck or hit a baseball, and similar concepts.
Brand-related games are a fun and interactive way to make an impression on your customers. It’s key to incorporate a reward system in the game, offering points or in-store benefits for completing specific tasks or beating the game.
Incorporate AI in Brand Marketing
AI can assist in a wide variety of ways with your digital marketing. Its benefits are endless, from generating social media posts to facilitating image and video creation. It can also help manage customer relationships and provide personalized ads, emails, and marketing, enhancing your campaign’s target.
AI can also be used with chatbots to answer customer queries, improve user experience, and save time for customers searching for a specific product.
