Business Taster : Market a New Product

Today’s Task : Create a new product brand. Use presentation software to show how you would market it?

Choose a new product never been seen before, from either:

  1. A brand new, very powerful smart phone
  2. A luxury, extra special box of chocolates
  3. Wearable technology to give the user medical statistics when they are exercising

….or it can be anything else that you have an interest in

Do Now Warm Up! Have a go at this Logo game

https://www.jetpunk.com/user-quizzes/139806/brand-logos-quiz-1

If you finish, press Next to go to the next quiz

Learning Objective / Knowledge Intention

Creating a new brand product and making customers aware

Adding value to a product

Create a strategy on how to market the product.

Consider the 4P’s product, price, promotion, place

Learning Outcome / Knowledge Gained

Use presentation software (Google Slides or PowerPoint)

Use presentation software and design tools to present your work

If you are deciding on your GCSEs for next year, you may want to consider Business or Enterprise

Expect the course to look something like this

GCSE Business

100% Examination:

Paper 1 Exam 90 minutes – 50%

Paper 2 Exam 90 minutes – 50%

This course is Business theory based with one set of exams at the end of Year 11

Enterprise & Marketing

40/60 Examination and Coursework

Exam 90 minutes – 40%

Coursework 1 – 30%

Coursework 2 – 30% 

This course is a combination of practical and theory based learning with one examination opportunity

Main Task

Task : Create a new product brand. Use presentation software to (e.g. Google Slides or MS PowerPoint) to show how you would market it?

Choose a new product never been seen before, from either:

  1. A brand new, very powerful smart phone
  2. A luxury, extra special box of chocolates
  3. Wearable technology to give the user medical statistics when they are exercising

Task in pairs or a group (maximum 4)

Consider designating roles for each member, e.g. project manager, graphics designer, quality controller, timekeeper, etc

Your designs should innovative. Have a look at this video.

You have to decide on the product

How you will promote the product?

What price you will sell it for?

Where will you sell the product?

The 4 P’s

  • Product
  • Price
  • Place
  • Promotion

You could create a logo using some free online tools

Hatchful

Link : https://www.shopify.com/tools/logo-maker

Or…….

……..you could use Sketchpad to draw your logo.

Link to Sketchpad : https://sketch.io/sketchpad/

There is a good choice of online logo makers featured here.

https://www.oberlo.com/blog/online-logo-maker-free

Your final product could look something like this……

Links to Logo Makers

Extra Tasks

If you have finished, you can start to make some of the products, i.s., the website and YouTube channel

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